RacoWireless’ Application Marketplace meets the industry need for access to new IoT product sets and features
LAS VEGAS – September 9, 2014 – RacoWireless, a global Internet of Things (IoT) service provider, today announced the launch of its Application Marketplace, an app store empowering companies from all over the globe to quickly build, enhance and sell connected IoT/M2M solutions. Building on the Omega DevCloud announcement in August, the company is maintaining momentum with the IoT application store.
The Application Marketplace allows application developers to create new revenue streams by offering their value-added products and features to a growing community of solution and service providers. Solutions providers, in turn, gain the ability to add quantifiable value to their new and existing products. Built on RacoWireless’ Position Logic platform, the Application Marketplace allows customers to select from a growing array of feature-rich applications and have them seamlessly integrate into their connected solutions.
“While ‘making it easy’ is our mantra, part of that message is speed-to-market,” said John Horn, President of RacoWireless. “With the Application Marketplace, we are enabling our partners and solution providers to be able to get to market faster than ever before. This brings together both service providers and application developers in a way that is clearly needed in the IoT space. Now customers can quickly enhance their existing products, or build new products with a growing library of cost-saving and feature-rich applications.”
The ability to deepen the value proposition of service providers comes from the development of new applications. Aiding in that development is the introduction of Omega DevCloud, allowing web developers to build connected applications using common web language.
“Not only are we making the Internet of Things and M2M easier, we are making it exciting,” said Felix Lluberes, President of Location-Based Services at RacoWireless. “All of these tools come together to make this ecosystem work in a synchronistic way. By creating the Application Marketplace, we’ve opened the doors to innovation and monetization.”
Recently named as the “Best Application Development Environment” by M2M Evolution Magazine, RacoWireless’ Position Logic is a location-based services platform that features an intuitive environment to implement and control end-to-end, connected solutions. Operating in 70 countries, the platform will allow both new and existing customers access to enhanced features, further empowering customers with dynamic value.
RacoWireless (www.racowireless.com) is a leading provider of wireless data solutions, supporting the Internet of Things (IoT). The company lives by its mantra to ‘make it easy’ by providing support for companies to build, manage and enhance wireless IoT applications. RacoWireless can assemble a flexible, end-to-end IoT wireless connectivity solution for its partners - including delivering custom rate plans, tailored billing solutions and customized wireless connectivity as well as helping them brand their IoT applications and delivering 24/7 customer service. Among its numerous awards, RacoWireless has been recognized with a Stevie® Award from the American Business Awards as 2012's "Most Innovative Tech Company" and as "Entrepreneurial Company of the Year" by Frost and Sullivan. Follow RacoWireless on Twitter (@racowireless) or on LinkedIn.